The unique jewellery of Sanaz Doost
Jewellery as Language: A Conversation with Sanaz Doost
For Sanaz Doost, jewellery is far more than adornment — it is a language, a vessel for identity, and a bridge between history and modernity. Born in Iran and now based in Toronto, Sanaz’s journey across cultures, disciplines, and traditions is deeply embedded in every piece she creates. We had the chance to discuss with her about her path, inspirations, and the values shaping her brand.
How did your journey into jewellery begin?
For me, jewellery is like a language. It became a way to hold my identity. I originally studied industrial design, which gave me a strong foundation in structure, form, and functionality. But jewellery allowed me to express something more personal — something emotional, cultural, and deeply connected to who I am.
You left Iran at a very young age. How did that shape you as an artist?
I was born in Iran, and when I turned 18, I decided to leave my home country to travel the world. I wanted freedom — freedom to live, to learn, and to express my art freely. I lived in Malaysia, Singapore, Cyprus, and Istanbul, and each place shaped my perspective and creative language.
Where did you first study jewellery-making?
I began by studying traditional jewellery techniques in Malaysia. Later, I moved to Istanbul, where I spent five months working with and learning from jewellers in the Grand Bazaar. That period was incredibly influential.
Where do you draw your biggest inspiration from?
If someone asks me where my biggest inspiration comes from, I would say the Grand Bazaar in Istanbul. It’s a living archive of history, geometry, culture, and craftsmanship.
How did your formal education support your creative journey?
I first obtained a Bachelor degree in Industrial Design and a Master in Philosophy Art and later on I focused on studying Jewellery Arts in George Brown Polytechnic in Toronto. I graduated in 2020 ready to pursue me dreams in the world of jewellery design.
When did you launch your brand?
I started my company in 2022. Today, I have an office and showroom in Toronto, and my workshop is located downtown. I work with international clients through my online shop.
How involved are you in the making process?
I am involved in every step. The first sketches, designs, and prototypes are done by me. I work closely with a team of jewellers and stone setters to bring each piece to life.
Why is working with immigrant artisans important to you?
I always prefer to work with technicians who are immigrants. Supporting their transition into a new country reminds me of my own beginnings and my new life in Canada and other countries I have lived in.
What role does sustainability play in your work?
Sustainability is a responsibility for me. All materials are sourced locally in Canada. I personally visit mines to ensure ethical working conditions and prioritize the well-being of workers.
Why do you work exclusively with 18K gold?
I love gold because it is solid, timeless, and something that can be passed from generation to generation.
What materials and stones do you love working with?
I love combining stones. Turquoise and lapis were protagonists in the Silk Road trade, and pearls are also a beloved material for me because of their softness and timeless beauty.
How important is comfort in your designs?
Very important. My jewellery is designed ergonomically so whoever wears it feels comfortable and connected to it.
Can you tell us about your signature pieces?
The Moshabak ring is my signature piece, inspired by geometry, spirituality, and Middle Eastern architecture. Another favorite is the Peacock ring, inspired by Silk Road geometry and Andalusian architecture.
How would you describe your artistic values?
My artistic values are continuity, modernity, and clarity. It’s all about translating architectural forms into art and creating a connection to history and self.
What are your future plans?
My future plans include designing my first furniture line and home objects that carry the same architectural and cultural language as my jewellery.